Lotte Ventures Japan Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; Chairman & Representative Director: Takashi Sawada) hereby announces that it has executed an investment, through a third-party allotment of new shares, in HIVE Collective Inc. (Head Office: Meguro-ku, Tokyo; Representative Director: Naoki Sato; hereinafter “HIVE”), which operates a luxury fashion sharing platform.
Compared to other industries, the fashion industry experiences exceptionally rapid shifts in consumption trends, resulting in the disposal of large volumes of unwanted clothing each year. At the same time, as the global transition toward a circular economy accelerates, demand is increasing for the long-term use of high-quality products and for secondary distribution services. Against this backdrop, HIVE proposes a new consumption model centered on sharing existing resources, with the aim of creating options that allow consumers to enjoy fashion more broadly and cherish items for longer.
HIVE is a sharing platform that enables members to lend and borrow luxury brand apparel, bags, shoes, and other fashion items. Lenders can deposit their branded items and earn revenue each time they are rented. This allows them to monetize idle assets that occupy storage space due to reasons such as anticipating future use or dissatisfaction with resale prices. HIVE handles product registration, shipping procedures, and communication with borrowers, enabling lenders to list items with minimal effort.
Borrowers can rent popular luxury brand items at approximately 5–10% of the retail price. With no monthly membership fee, rental periods can be selected starting from a minimum of four nights and five days. Items are delivered directly to the borrower’s home after ordering, and at the end of the rental period, they simply return the item—no cleaning is required.
The global luxury market has continued to grow even in the post-pandemic environment. In addition, the increase in financial assets held by affluent individuals in Japan suggests that demand for luxury consumption is likely to expand further. The growing adoption of sharing models also contributes to the reduction of environmental impact caused by mass disposal, aligning with SDGs objectives. With logistics and other infrastructure increasingly in place, the foundation supporting HIVE’s business model is steadily being established. Led by Representative Director Naoki Sato, HIVE’s team, though young, brings substantial business experience and a strong track record, and we believe the company holds significant growth potential.
Amid these favorable market conditions, we see strong promise in HIVE’s efforts to enhance fashion experiences while advancing a sustainable society, and have therefore decided to invest.
We intend to support HIVE’s continued growth from a broad range of perspectives, including management and business strategy, as it works to promote a circular economy and elevate user fashion experiences. We will also continue to identify and support entrepreneurs who are sincerely committed to achieving bold visions and ambitious goals.
[Company Overview of HIVE Collective Inc.]
Company Name: HIVE Collective Inc.
Location: 3-6-11 Kamimeguro, Meguro-ku, Tokyo, Japan
Representative: Naoki Sato, Representative Director
Business: Operation of the fashion sharing platform “HIVE Collective”
Established: May 20, 2021
URL: https://about.hivecollective.jp/
