Lotte Ventures Japan Co., Ltd. (Head Office: Shinjuku-ku, Tokyo; Chairman & Representative Director: Takashi Sawada) hereby announces that it has executed an investment, through a third-party allotment of new shares, in 24karat Inc. (Head Office: Shibuya-ku, Tokyo; Representative Directors: Masaki Ogawa and Seth Luan; hereinafter “24karat”), a company providing a Web3-based loyalty platform.
24karat delivers a next-generation, Web3-powered loyalty marketing platform designed to bring unprecedented excitement and convenience to both brands and users. In recent years, consumer needs and behaviors have evolved significantly. Traditional loyalty programs—often centered solely on discounts—have become insufficient to address shifts in consumer values, including heightened social awareness and demand for more meaningful engagement.
In response to these changes, 24karat leverages Web3 technologies to enhance value and usability while also fulfilling users’ intrinsic motivations—such as recognition and self-expression—through community-driven experiences. By doing so, the platform creates new forms of connection between brands and users.
The platform is built upon 24karat’s proprietary APIs, web interfaces, and applications, enabling brands to design, build, and operate customized loyalty services with a high degree of flexibility and speed, tailored to their specific needs.
Looking ahead, 24karat plans to launch community support initiatives by issuing tokens—at no cost—for public-interest purposes such as sustainability, education, health, and regional development in collaboration with local governments. The company will also form consortiums of partner enterprises to support these initiatives.
We believe that 24karat’s ambitious vision has the potential to drive significant transformation across industries. Through its community-based initiatives, the company is also positioned to contribute meaningfully to addressing social challenges in areas such as sustainability, education, health, and local governance. Although the company is still in the early stages of its business development, the leadership team—Seth Luan and Masaki Ogawa—brings extensive entrepreneurial experience and strong managerial capability. We are confident in their ability to realize this bold vision. Recognizing the significant potential of both the business concept and the management team, we have decided to invest.
We intend to support 24karat’s continued growth from a wide range of perspectives, including management and business strategy, as it advances the adoption of Web3-based loyalty platforms. We will also continue to identify and support entrepreneurs who are sincerely committed to achieving bold visions and ambitious goals.
For further details regarding this funding, please refer to 24karat’s official announcement.
[Company Overview of 24karat Inc.]
Company Name: 24karat Inc.
Location: Work Court Shoto, 1-28-2 Shoto, Shibuya-ku, Tokyo, Japan
Representative Directors: Masaki Ogawa, Seth Luan
Business: Provision of a Web3-based loyalty platform
Established: February 12, 2016
URL: https://www.24karat.io/ja/
